Olena Pivovarova

Is an entrepreneur, model, and the founder of GreatWood — a brand born in the most challenging times of war, guided by a deep love for wood, nature, and everything alive. GreatWood is not just about handcrafted objects — it is about respect for natural beauty, uniqueness, and creating pieces that carry warmth, meaning, and character.

For more than 15 years, Olena has also been leading the New Life Beauty Salon in Kyiv — a space where beauty becomes a path to confidence, healing, and inner renewal. Her work is rooted in care, strength, and the belief that true beauty begins from within.

Her journey into modeling began with BrandFace — an international movement that empowers women around the world to embrace their individuality, reveal their uniqueness, and become role models at any age. Walking at Ukrainian Fashion Week became a powerful moment of self-expression and courage — a statement that growth has no limits and dreams do not have an expiration date.

Olena’s path is about action — the courage to grow, transform, and inspire possibility.
She believes that challenges are not walls, but doors. That every woman has the right to shine, evolve, and take up space in the world.

Her dream reaches beyond the usual: to fly into space, to become a leading international model, and to create a global platform for women 40+ — a space of inspiration, support, strength, and honest experience.
Her story is not about perfection.
It is about courage in action — choosing life, creativity, and love, even in the hardest times.